Underground Inventive, Overground Effective

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Lifted Research Group was founded in 1999 by Jonas Bevacqua (as shown) and Robert Wright. Jonas is Vietnamese and was adopted and raised by an Italian family. Jonas was a DJ and a valet parking attendant at the time while Robert was an emcee and designer. Jonas had all these ideas and designs in his head while Robert had the money to back it up. Together, they soon found the company known today as LRG. It first started as a little thing in Orange County but because of the innovative designs, it soon became far more popular than they had thought. The passion to design clothing for the underground urban community has lead LRG to truly become a revolutionary clothing company.

LRG began when Jonas was handing out shirts at skate parks and popular places in west side California. It has attracted the likes of many rappers such as Kanye, Bun B, Lupe Fiasco and many underground rappers as well. LRG first designed for men but in 2005, it started a female brand called Luxurie. They also do partnerships to do bmx bikes, snowboards, skateboards and accessories. LRG is mainly a brand for people that have a urban style whether they skate, surf or just want to be a notch above the others.

LRG has many logos and symbols on their clothing. They each have their own meaning as well as every piece of clothing they design. Their main logo is a tree which represents their slogan perfectly; underground inventive, overground effective. The tree’s roots represents the inventive part because that is where it all starts. Once a tree is fully grown, that is where the overground effective represents the final product. A lot of people believe the tree represents weed. The name is “Lifted” Research Group, although they claim lifted represents elevation, the ability to see above the rest, also represented by their giraffe logo. LRG has also used the slogan “Hustle Trees” on their clothing. Perhaps it is a big coincidence.

The brand definitely gives off an urban look. It mainly gives off a sense that you are into hip hop, you follow underground rappers, and you are the type that would like to work harder for what you want; “for the people that struggle to pay their rent”. They are becoming revolutionary by how big they have become in just 10 years. LRG is widely growing into a very popular brand as it was ranked #5 as one of the fastest growing industries as said by Entrepreneur magazine. They also have a limited LRG designed Sidekick by T-mobile. Innovations has lead Jonas Bevacqua to become co-owner of a very successful company of LRG.

www.l-r-g.com/about

http://en.wikipedia.org/wiki/Lifted_Research_Group

Goosebumps?? Really??

I always grew up thinking reading wasn’t a big deal. I was never the type to read growing up. This all changed when I grabbed my first Goosebumps book. The author is R.L Stine. At this time I was already aware of the t.v series they had with the books. I remember going to the library and always checking to see if they had any new Goosebumps books first. I enjoyed reading them because I had already seen some t.v episodes and wanted to see how the books were compared to the show. At this time I was around 2nd or 3rd grade. I loved the fact how the ending of every book and show, it left you with a big cliff hanger. I also liked the fact that every single book was a completely new story, although they did have a few part two and part threes. I guess a big part that made me interested in Goosebumps was because I had also liked horror topics. I used to always go for the horror books and always wanted to see the horror movies and things of that nature. Once I had read a couple of my first Goosebumps series, I was hooked. I really don’t know what it was. Maybe it was the cheesy horror, but I think it was just cause you are young, and young kids get amused easily. After reading my share of Goosebumps books, I started reading other series like Jigsaw Jones and The Magic Tree House. I actually started to enjoy reading at that age. It was when I was in middle school where it seemed that I lost interest in reading. I remember trying to read books by Stephen King when I was near 9th grade. I think since I tried to read such an advance book, I didn’t understand much so therefore I kind of just gave up on the whole thing. It seems like a shame now to me, how I really did go from enjoying reading to not ever wanting to read on my own time. I was always told by my dad that reading is the key to knowledge. You can learn more than you think if you just read a book here and there. He always said that if I read more, I could get better grades. I didn’t really listen because I didn’t know how that works out. I had decent grades in high school, I just stop and think sometimes what I could have accomplished if I really tried and put more effort in my readings and school work. Maybe I could have been that special one somebody that people would remember.

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About ME

My name is Eric Wong but my real name is Auwah Wong. Im originally from Brooklyn, NY, also know as the coolest place on the east coast. I have lived in Brooklyn and Queens during my life in NYC. I moved to Baltimore when i was 15 and have been here since. I was born in May 13, 1991. I plan to major in mechanical engineering but that can change at anytime x.x. I grew up being close to family and believing that is an important thing. I love anything related to NY. I am a huge sports n rap fan. I follow that stuff religiously. Love the Yankees and NY Giants. I also follow with cars a lot also. My ethnic background is chinese although i have made people believe i was mixed with hispanic.... I dont know, you be the judge. Anyways im real laid back and i'd love a challenge anytime. Hope to have a great semester at UMBC. Big City Bright Lights