Revision: Space Jams, Carmines, Olympics, Grapes, Concord, DMP

449 words

Nike started the Jordan brand in around 1984, endorsed by Michael Jordan himself. Nobody knew it would lead to what it is today. Michael would be sure to wear them during basketball games but back then, most of the shoes worn was white. The first Jordan was the Black/Red Jordan 1, and because of the dark colors, the NBA banned the shoe from being used. Michael still wore them but was faced with a $5000 fine a game. This was just the beginning as Air Jordans became more than just a sport related shoe, it became engraved in many people’s lives.

Jordans come in many variations; we have Originals (OG), Retros, Retro +, Player Exclusive’s (PE), and samples. OG’s are the most desirable, rare and valuable. OG’s are mainly for the real shoe collectors because since they are so old, they can’t be worn. People buy retros to wear for the style in culture. People will wait in front of stores early on the day of the release, so they can go buy a pair, mainly because they are known to sell out quick, sometimes even the first day.

Jordans have been so popular because of their style, technology on the court and also from the man that started it all, Michael Jordan. People began to buy Jordans for more than just ball playing. It became a hobby, a very expensive hobby. We have many collectors that have thousands and thousands of dollars worth of shoes in their closets. These shoes have became so popular and demanded, people have camped outside stores for up to a week for the very limited releases, just so they can be guaranteed a pair.

The Jordan name has been such a huge trend, I can’t see it coming to an end. Most of the shoe’s value can only go up as time goes on. You can see people of all styles wearing Jay’s. Each one of them will have their own reason, on why they chose to do so. It’s a trend you can’t escape from anymore, dedicated to “His Airness”, Michael Jordan.